About Us


The journey began when Louise Clark,  The Collective founder, was hit with post-natal depression following the birth of her daughter Billie in 2009.

Today, they are a strong team who share a passion for fashion – and compassion.

In 2014 Louise set about building her dream of a high quality fashion and lifestyle store that encourages authentic conversations, raises much needed funds for mental health, and harnesses the collective power of community to end the stigma.

What Louise has created is a beautiful retail shop and online store, which fosters community spirit with 50% of its profits going to The Mental Health Foundation of NZ.

Share your preloved items, share your mental health stories, share Lou’s compassion.

It’s conscious living, it’s encouraging dialogue, it’s promoting authenticity.

It feels good. And it looks good.

Joint The Collective Movement and help save lives.